Digital partnership · Environmental Services
Urban Impact: Digital growth partnership
A long-term digital partnership helping a leading Western Canadian recycling and environmental services provider modernize and optimize its web presence.
Client
Urban Impact
Services
UX strategy, Drupal, SEO, Analytics, Accessibility, Consulting
Status
Ongoing partnership
Partnership since
2020
Project imagery shown in context. Client-identifying details may be limited where confidentiality applies.
The challenge
Supporting continuous digital growth
Urban Impact needed more than a one-time website update. Its digital presence had to keep evolving with organizational goals, customer journeys, search visibility, analytics needs, and accessibility expectations.
Our approach
An evolving partnership, not a one-time redesign
- 01
Established a strategic digital partnership model focused on continuous modernization and measurable improvement.
- 02
Improved the Drupal platform, UX patterns, SEO foundations, analytics visibility, and accessibility quality over time.
- 03
Used ongoing consulting to align technical work with changing business objectives and customer needs.
A real delivery challenge
Keeping digital growth aligned over multiple years
The value of the partnership came from sustained improvement, not a single launch. Work had to remain connected to business priorities while still improving the platform foundation.
Technology and purpose
Drupal
Website modernization and content operations
SEO
Improved organic discovery and customer acquisition support
Analytics
Visibility into user behavior and optimization opportunities
Accessibility
More inclusive customer journeys
The outcome
Strengthened Urban Impact’s digital presence through continuous modernization, SEO, analytics, accessibility, and strategic consulting.
Digital partnership
More than six years of continuous website modernization and strategic digital support.
Analytics & SEO
Improved visibility into user behavior to guide SEO and customer journey improvements.
Accessibility & UX
Improved website accessibility and UX patterns to support more inclusive customer journeys.
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